[Research] 2026-07-26 JADISS research | 삼성전자, 광무, 닷밀, 동양

At the heart of the global AI supercycle, Samsung Electronics is emerging as a pivotal player. Through strategic AI semiconductor collaborations with leading big tech firms, Samsung is solidifying its role as a 'turnkey solution' provider, integrating memory, foundry, and advanced packaging capabilities. This has garnered significant market attention, yet short-term supply-demand dynamics and technical indicators suggest a prudent approach. Let JADISS provide deeper insights into Samsung's current standing and future prospects.

Samsung Electronics is strengthening its AI alliances with major U.S. big tech companies, positioning itself as a core pillar in the expansion of global AI infrastructure. Notably, a significant collaboration involving advanced memory semiconductors and foundry services over five years underscores the company's technological prowess and market position. This strategy extends beyond mere memory supply, aiming to secure new growth engines for the AI era by offering comprehensive solutions from AI chip development to production and advanced packaging.

These developments are expected to have ripple effects across the entire semiconductor industry. Samsung's expanded orders for HBM (High Bandwidth Memory) and foundry services could positively impact related equipment and material companies, revitalizing the entire value chain. The demand for AI semiconductors signals a long-term structural shift, promising sustainable growth beyond traditional business cycles. However, competition and the pace of technological development remain critical variables.

Recent supply and demand trends show that foreign investors, after a period of significant net selling, have shifted to net buying over the past five days, indicating a wait-and-see approach. Institutional investors, however, continue their net selling trend, with individual investors absorbing these volumes. While the short-selling ratio has decreased, investor caution may persist until market uncertainties dissipate. Despite major order news, short-term market volatility reflects a complex view, balancing AI semiconductor growth expectations with supply chain and competitive environment concerns.

Samsung Electronics is also accelerating AI integration on the device front, enhancing its 'Galaxy AI Subscription Club' and expanding AI experiences through 'smart glasses.' This strategy aims to lead the overall AI ecosystem by converging semiconductors and devices, driving AI semiconductor demand while potentially creating new revenue models.

The current stock price is below the 5-day and 20-day moving averages, indicating a downward trend. The RSI has entered an oversold zone, and the MACD is below its signal line, showing bearish momentum. The stock's proximity to the lower Bollinger Band suggests a potential short-term bottom, but additional buying power is needed for a trend reversal.

Samsung's AI Semiconductor Strategy and Global Market Impact

Samsung Electronics is solidifying its position as a core pillar in the expansion of global AI infrastructure by strengthening its AI alliances with major U.S. big tech companies. Significant collaborations in advanced memory semiconductors and foundry services highlight Samsung's comprehensive solution offering, from AI chip development to production and advanced packaging. This strategic move is expected to generate positive ripple effects across the entire semiconductor value chain through increased HBM and foundry orders.

Market Perspectives: Supply-Demand Trends and Technical Indicators

Analyzing recent supply and demand trends for Samsung Electronics, foreign investors have shifted to net buying after a period of significant net selling, while institutional investors maintain a net selling stance. Individual investors are absorbing these volumes. Although the short-selling ratio is decreasing, market uncertainty persists. The stock price is currently below its 5-day and 20-day moving averages, indicating a downward trend. The RSI has entered an oversold zone, and the MACD shows bearish momentum, suggesting a potential short-term bottom but also the need for additional buying power.

Samsung's Future in the AI Era: An Investment Perspective

Samsung is accelerating AI integration on the device front, enhancing its 'Galaxy AI Subscription Club' and expanding AI experiences through 'smart glasses,' aiming to lead the entire AI ecosystem. If the structural growth of the AI semiconductor market continues and Samsung's HBM and foundry order momentum is sustained, a medium-to-long-term holding strategy may be considered despite short-term volatility. However, vigilance is required for signs of slowing AI demand, increased competition, or production issues. Gain deeper insights into market changes with JADISS weekly research.

Evidence (JADISS synthesis)

• Reports indicate Samsung Electronics is pursuing large-scale collaborations in AI semiconductors with U.S. big tech companies.
• News of a significant MOU between Samsung Electronics and a major tech company for advanced memory and foundry services.
• Market analysis suggests the AI-driven semiconductor boom represents a long-term, structural change.
• Samsung Electronics' announcements regarding its 'Galaxy AI Subscription Club' and 'smart glasses' AI device strategy.
• Recent supply and demand trends, including foreign investor net buying and continued institutional net selling.

Hold view

If the structural growth trend of the AI semiconductor market is maintained, and Samsung Electronics' HBM and foundry order momentum continues to be confirmed, holding can be considered from a medium-to-long-term perspective, despite short-term volatility. This is particularly positive if foreign investor net buying persists and technical indicators show signs of bottoming out.

Trim / exit view

If there are signs of slowing AI semiconductor demand, concerns about profitability deterioration due to increased competition, or issues in key technology development and mass production, it may be necessary to reduce or switch to a sell perspective. Risk management is crucial, especially if institutional and foreign investor net selling becomes prolonged and the stock price falls below key support levels.

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Close 249,500 · RSI 31.54 · 5D -2.16% · 20D -26.51%

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